Tuesday, June 15, 2010

Dapple + Born Free: What It Means

Dapple has teamed up with Born Free.

Makes perfect sense if you think about it.

Born Free was founded in 2006 by three concerned fathers, and has revolutionized the baby product industry in North America with its insistence on BPA-free materials.

Dapple was “born” in much the same way. Two moms, Dana and Tamar, concerned about using chemicals on the very things that went right back into their babies’ mouths set out in search of the safest possible formulas that would, at the same time, really work on baby’s stuff : no more stale milk odors in baby bottles, sticky fingerprints on toys, or spit-up stains on … well, everything.

Babies have a right to BPA free plastics and they also have a right to cleaners without toxins, phthalates, parabens, SLES, artificial fragrances or dyes.

What does the partnership mean for you? As parents, you will be seeing many joint Dapple and Born Free promotions on Twitter, Facebook, and on the Born Free and Dapple blogs. Dapple is now available on the Born Free website. If you are in Canada, you will soon see Dapple samples in Born Free bottle brushes and gift packs at most major retailers.

Tuesday, June 1, 2010

Baby Steps

This past pre-Memorial Day Friday, the Dapple Team handed out samples to moms and dads getting in some baby shopping before the long weekend at the Babies 'R Us Union Square in NYC. Some babies even came along to let mom and dad know exactly what they wanted. The cutie in this video had no interest in shopping though, only having fun with mommy.